A comprehensive retail optical POS system designed to elevate business growth by meticulously monitoring and optimizing each phase of the customer journey. From the first point of contact, through scheduling exams, selecting eyewear, receiving quotes, finalizing purchases, to order fulfillment and after-service engagement, this platform aims to boost customer acquisition, conversion rates, and average purchase value. By leveraging data-driven insights, the system provides actionable recommendations to enhance customer experience, streamline operations, and ultimately increase revenue.